The Long Version of How I Got Here.

I don’t remember a time before books. By seven, I was already convinced I’d spend my life reading, and I wanted to be a writer.

What I didn’t expect was that love of books would drive me towards sociology. The need to understand, to argue, to persuade, I loved it. I didn’t know it then, but I would eventually find a better home in marketing.

I moved through fiction, personal development, education, health, and finance magazines, and finally landed in fintech and technology. Each genre taught me something about how people think, what they need to hear, and how to meet them where they are.

That curiosity pulled me deeper into SEO, product marketing, CRM, lifecycle, and strategy. Nine years later, I’m still going deeper.

The passion that drove me to pick up that first book still drives me today. Genuine curiosity about people and an obsessive need to create compelling content where they can see themselves.