Does This Sound Like You?

Your product’s unique value is getting lost in a crowded, noisy market.

Your organic traffic is growing but it’s not turning into pipeline and conversion.

You struggle to keep up with customer needs, B2B industry trends, and Google’s unending algorithm updates.

You’re about to launch a new product or enter a new market but your positioning and messaging aren’t ready.

You need a marketing lead who understands GTM strategy, SEO and lifecycle management, and can independently own marketing across multiple product lines.

You’re spending too much time managing your marketing instead of building and scaling your product.

You’re in the right place!

I work with businesses like yours to build the marketing infrastructure that connects audience, product, and growth, drives revenue, and builds a household brand name that converts without paid dependency.

What I Do

SEO & Organic Growth

Technical audits, keyword strategy, on-page & off page optimisation, content gap analysis, backlink strategy, search intent mapping, CRO, AEO, ASO, SEO reporting, data analysis and performance reporting

Product Marketing & GTM

Market positioning, messaging, launch strategy, competitive intelligence, user personas, segmentation, sales enablement, feature adoption campaigns, A/B testing, brand strategy, PR and media relations

Content Strategy and Editorial

Content strategy, editorial planning, blog and article writing, whitepapers, case studies, ebooks, newsletters, website copy, landing pages, ad copy, UX copy, social media strategy, community building, brand strategy.

Growth, Lifecycle & CRM

Email marketing, CRM management, lifecycle strategy, drip campaigns, lead nurturing, conversion optimisation, retention, paid ads marketing, guerrilla marketing, influencer and partnership marketing, A/B testing.

Why Work with Me?

9+ years of expertise & professionalism

I do my homework researching your market, auditing your existing infrastructure, interviewing your users and internal experts, and building the strategy from the ground up so everything is rooted in what your business actually needs.

I write for your audience to satisfy their queries and build niche authority, while working across SEO, product marketing, growth, and lifecycle to ensure every channel is optimised for your pipeline

I keep learning and honing my skills to meet up with changing industry, marketing, and audience needs.

I’ll make your life easier

I’ve worked with multiple companies, building product & content infrastructure from scratch across 30+ markets in Africa, North America, and Latin America.

I bring genuine depth and curiosity to every brief, which means smooth workflows, less hand-holding, and nine years of experience working in your corner across SEO, product marketing, growth, and lifecycle management.

Joel Ogunjimi, who worked with me at Yellow Card, said it better than I can:

“ Fae isn’t afraid to challenge the status quo to find better ways of doing things, and her tenacity ensures she sees things through.”

Proven Results

My Process

Discovery & Briefing

We’ll discuss your project needs and goals to determine if we’re the best fit for each other.

Then, I’ll capture the discovery details, including the execution process, project timeline, and pricing structure.

Digital Marketing

After the call, I’ll develop a project outline for your notes and approval. The outline will include research notes, the strategic approach, considerations, and set KPIs and timelines.

Draft and Approval

I’ll get to work and keep you updated throughout. On or before the deadline I’ll deliver a complete report or publish-ready draft in your preferred format.

Revisions

You get up to two rounds of revisions without changing the original brief, ensuring the final result meets your expectations and performs against the objectives we set.

Performance Reviews

Once delivered I track how the work performs against your original goals, whether that’s traffic, pipeline, conversions, or engagement, and share clear recommendations on what to build on next.

Collaboration Tools

I work within your existing stack so onboarding is seamless and nothing gets lost between teams.

Some brands get found. Others get remembered. Which one are you building?

Work With Me